A marketplace built for our community — for people like us.
Shop local and minority-owned businesses on streets named for Black pioneers. Every dollar spent here circulates through our neighborhoods — with dignity and respect.
Own a business? Preview your storefront before creating an account.
The shopper’s experience
Grand Opening — Black Friday Week begins November 22, 2026
The Street Directory
Walk streets named for those who paved the way
Every street honors a pioneer. Step onto one to meet its merchants — and chat with Walter in that pioneer’s voice.
Open the Mall Map
More than another website
What your monthly membership includes
A shared place to discover local and minority-owned businesses, build relationships, and participate in the community—not a dropshipping service or an income promise.
Your place in the Mall
A branded storefront for your products or services, directory and map presence, and tools to submit events and sales for review.
Walter, by your side
He helps visitors find their way. For merchants, he helps draft descriptions, captions, and promotion plans. You review his suggestions; the Mall Manager approves stores.
Tools to build connections
Your storefront QR code, sharing tools, and customer enquiries in your dashboard, with contact export.
Activity you can see
Review visits, enquiries, and clicks to your checkout, plus recent foot traffic. Clicks are not purchases; confirm sales through your own processor.
You run your business. You handle checkout, orders, fulfillment, applicable taxes, refunds, and customer service. The Mall takes no sales commission; your payment processor’s fees and other business expenses still apply. Paid advertising is separate.
Membership provides a presence and tools—not guaranteed customers. Share your store, keep your offers current, and review your results. Traffic, sales, and income are not guaranteed.
Founding Members
10 storefronts. One chance to be first.
Open Season begins October 1, 2026. Founding Members receive:
- Founding Members: $50.00/month for the first 3 billing months; then $85.00/month. No setup fee.
- A Founding Member badge on your storefront
- Priority street selection before the public launch
- A personalized digital Founding Member Certificate
- First-to-market advantage in your category
7 of 10 slots remain
Storefronts on the boulevard
A look at the shops open in the mall today.
Mall Calendar
Events & sales
Mall-wide sale
Grand Opening — Black Friday Week Begins
The doors of Waterfall Mall open to the public with mall-wide launch specials on every street.
Mall-wide sale
Small Business Saturday on Every Street
Shop small, shop local, shop us. Featured deals from merchants across the mall.
Mall event
Kwanzaa Marketplace — Ujamaa Week
Celebrating cooperative economics (Ujamaa) with gift guides from every street.
Community Bulletin Board
Community Connect
What’s happening in our neighborhoods — events, initiatives and ways to help.
Every store reviewed
Each storefront is personally reviewed and approved by the Mall Manager before it opens its doors.
Built to be shared
Every merchant gets a branded QR code, share tools, and an app customers can install on their phone.
Dignity & respect
Our Code of Ethics asks every merchant to serve our people honestly, promptly and with care.